Auckland Tuatara — Official Vehicle Partnership

Partner with
Auckland's team.

One of the best teams in the country, in New Zealand's biggest and most diverse market — with a single official vehicle partnership on the table. Here's why it's worth aligning with us.

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The opportunity

A seat alongside one of the country's best teams — not a logo on a poster.

Grand finalists three years running, in New Zealand's biggest market, playing to a loyal crowd that turns up three generations deep. The Tuatara are a platform — and there's room for one brand to build on it with us.

Watch

See it
for yourself.

Game night, the crowd, the community — the partnership in motion.

Why the Tuatara

A team worth
standing beside.

01

One of the country's best

Grand finalists 2022–2024, and top of the table to open 2026. A team brands want to be seen with.

02

The fastest-growing game

Basketball is now New Zealand's No.2 school sport and rising. Every NBL game is live on Sky — free-to-air nationwide from 2027.

03

Auckland's team

Home on the North Shore, in front of a young, diverse and fiercely loyal crowd.

Tuatara players celebrating a win

The audience

Auckland is your home crowd.

We over-index on exactly the people an auto brand wants to reach — diverse, family-first and loyal.

31%
of Aucklanders identify as Asian — NZ's most diverse city (2023 census)
69%
of Chinese New Zealanders live in Auckland — the country's largest Chinese community
44%
of Auckland projected to be Asian by 2043 — a fast-growing audience

Three generations,
every game.

Our crowd comes together — kids, parents and grandparents, side by side. A loyal, local audience with a strong Chinese fan and sponsor community woven through it, and multiple buying cycles under one roof.

For an auto brand growing here, the Tuatara are how you go local — fast.

The audience, in market

The families in our stands are buying their next car.

Basketball is the fastest-growing game in the country — now New Zealand's No.2 school sport, ahead of rugby and football, with junior numbers up 220% in five years. Behind every one of those kids is a family in the exact life stage that upgrades the vehicle: bigger cars, second cars, the endless school-and-sport run.

No.2
school sport in New Zealand — and the fastest-growing, past rugby and football
+220%
growth in junior participation in five years — a whole generation coming through

Meet them at the moment they're deciding.

A growing family is a family in-market — and they're already in our building, week in, week out. There's no warmer place for a vehicle brand to be.

Community

Platinum partner,
Basketball in Schools.

We're in primary and secondary schools across Auckland every week — the part of the club that reaches the most people. As platinum partner, your brand rides in with our coaches and lives inside a programme that builds real, lasting goodwill. Backing Kiwi kids and the local game is the kind of story money can't usually buy.

What a partner gets

Your brand goes
everywhere we do.

The headline asset

Reserved brand parks & activation

Your own row of VIP parks, signed and reserved for your brand out the front of the stadium — plus the space to run test drives and hands-on dealer demos on game day. A showroom in front of thousands, every home game.

01

Rolling billboards

A sign-written fleet across Auckland, all year round.

02

Courtside

Signage and a hero vehicle on show at every home game.

03

On screen

Your brand in every nationally broadcast home game.

04

In the feed

Co-created content across Tuatara, Sky and TikTok.

05

Dealership leads

Test-drive sign-ups captured live at games.

06

Platinum in schools

Your brand alongside our coaches, in schools city-wide.

Signature moments — reserved brand parks & test drives · your Drive of the Game · a Lunar New Year game night.

The partnership

One multi-year
platinum partnership.

01

The value

  • Platinum partner of the Basketball in Schools programme.
  • Your reserved row of branded VIP parks, with test drives and dealer demos.
  • Your brand across everything we do — courtside, broadcast, social and community.
02

How it works

  • A genuine multi-year commitment — we're building something lasting.
  • For a deal of that length, we'll buy three vehicles from you outright.
  • Happy to offset the partnership against one of them — so the real cost sits below the headline.
$100K/year

as a multi-year platinum partnership — and we're flexible on how it's structured.

This is the shape, not the fine print. We're after one genuine long-term partner, and we'll build the detail together once you're in.